Tobias Florén


With a magnificent combination of being energetically fast-paced and at the same time relaxed, he is the calm and collected leader. With a tremendous expertise and experience, he gives it his all in every situation, at every opportunity with enormous focus on solutions. Tobias is a winner but always puts the team before himself.

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Ideally realaxes with the family at any sunny destination, of course in a good hotel environment.

Patrick Olson


With a huge drive and business sense, he inspires, develops and creates the conditions for the entire team to give the customer the absolute best offer. With a big heart and, if possible, even greater sense of humor, our CEO shows the way. Always with professionalism and knowledge and clear picture of the customer’s expectations.

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Love to travel fast on the road or sea, however, now needs a minivan to travel with the family…

Linda Appelqvist

Sales Manager

Through competence and many years of experience in procurement and tender, Linda always gives the customer the best options in all situations. She is meticulous, knowledgeable and very committed to the projects that comes her way. Linda’s positive energy and joy affects everyone in her vicinity.

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Likes sports with speed and action, preferably enduro and motorcross.

Anna Olbers

Business Developer/CEO

With a vast experience in the hotel world serving in many different positions such as breakfast hostess to hotel director, Anna has now stepped into the role of transferring all operational knowledge to the customer’s advantage with us at Hotel Concept. Challenges and customer focus are two areas that are warmest to her heart and the ones who met her knows that she is driven by great passion, curiosity & creativity.

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Passionate skier and tennis fan living with an unwritten dream of becoming an author.

Caroline Salstam


With a passion for numbers and accuracy without equal, Caroline holds the threads of the finance department. Structure, precision, focus and order are high on the agenda but don’t be fooled… her playfulness, down-to-earth attitude and is always close to laughter she makes Excel fun for everyone.

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If there was one thing she would have to live on for the rest of her life, she would had chosen popcorn every day of the week.

Tobias Isaksson


The purchaser who’s always calm and collected in the storm. With great knowledge, he takes care of all areas with a systematic and methodological approach that only a few can boast, he solves everything and anything and then a bit more.

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Loves to cruise by boat through clam seas with family and friends, heading to a deserted island and eat barbeque on an open fire.

Nina Kullberg

Interior Designer/Project Manager

With creativity and a huge sense of design and production as well as the ability to build long lasting relationships, Nina gives the customer a unique sense of security. Nina turns complex challenges into solutions and together with her long experience in project management and fantastic I-can-attitude she leaves none untouched.

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Loves boxing and running and collecting design classics.

Emmy Lindström


  • +46 (0)735 19 00 84

With her tireless positive attitude, knowledge and joy, she shares with the world everything we do on our website, social media and marketing material. Emmy is driven by making sure strategies are reached through well thought-out and structured methods. With a sparkle in her eyes and always with a smile she manages to reflect the personal feeling of the company on all platforms.

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Creative person who is ridiculously fond of going on a picnic in the woods.